eCommerce with Style & Functionality
The Accessories Box is a retail boutique offering high fashion accessories at an affordable rate for everyday professional women. Desiring to reach a larger market rather than the local mall, they knew they needed to tap to the online world. Their brick & mortar location hindered their growth due to demographics, and led them to significant price cutting in order to fit their customers’ budget. This left them to gain only a small marginal profit for the business, making it almost impossible to survive.
Stellar capably managed the development, design, traffic generation necessary for the website. The blog and website dynamically presented today’s celebrity fashion accessory trends. It offered today’s young professional women inspiring looks they could afford, and allowed them to conveniently make purchases of similar products on the internet at any time. Press releases and other media outlets were distributed in order to build attraction to this new online accessories company offering competitive pricing.
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